the basics to starting a successful business

In the 'Call Me Candid' podcast episode titled 'the basics to starting a successful business,' hosts Haley and Lily share their personal experiences and insights into starting and running a successful business. The episode begins with the hosts engaging in a candid conversation about their personal lives, including Haley's five-year anniversary with her boyfriend, Devin, and the impact of the coronavirus on their plans, such as potentially moving earlier than planned due to the switch to online classes. Lily discusses her self-quarantining decision and the anxiety surrounding the coronavirus, emphasizing the importance of staying informed and cautious.

The hosts then transition into discussing the highs and lows of their week, with Lily expressing frustration over the recent time change affecting her productivity and Haley sharing her excitement about hiring a new videographer/editor for her YouTube channel. They reflect on the importance of waking up early and the benefits it brings to their work-life balance and productivity.

As they dive into listener-submitted business questions, they cover a range of topics, including how to maintain momentum and keep audiences engaged, the impact of the coronavirus on businesses, and the importance of saving money and understanding finances. Haley and Lily offer practical advice based on their experiences, like the significance of innovating and adapting content to stay relevant, and the challenges of product development timelines, especially for custom items. They also discuss the intricacies of handling taxes and the benefits of incorporating as a business entity to optimize tax situations.

The episode concludes with a discussion on the importance of not being overly focused on sales and instead building a genuine connection with an audience. They emphasize that a natural progression from sharing one's lifestyle and interests can lead to a supportive following that is interested in purchasing products. The hosts acknowledge the technical difficulties of a previous episode's delayed release and reassure listeners of their commitment to delivering content on time.