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A New Hope

January 6, 2020

22m

Episode Ranking: 17/100

TOPICS: Evolution

Episode Description

The Fresh Start Effect Katy Milkman explains why were so motivated by fresh starts and how to maintain new habits beyond January.

Ideabrix Summary

In the 'A New Hope' episode of 'The Happiness Lab with Dr. Laurie Santos', Dr. Santos introduces the concept of scientific research aiding in the pursuit of happiness, especially as we enter a new year. She emphasizes the importance of implementing scientific findings into daily habits to enhance happiness levels. Dr. Santos shares a compelling metaphor from her colleague Nick Epley, who compares happiness to a leaky tire that needs constant inflation. This analogy underscores the ongoing effort required to maintain happiness, rather than a set-it-and-forget-it approach.

Dr. Santos seeks advice from Katie Milkman, a professor at the Wharton School and host of 'Choiceology', a podcast about decision-making. Milkman's research focuses on self-control and resisting temptation, which she defines as the ability to resist immediate gratification in favor of long-term benefits. She explains that our struggles with self-control are partly due to evolutionary factors that favored short-term thinking for survival, but in modern times, these instincts can be detrimental to our long-term goals, such as saving for retirement or maintaining a healthy diet.

Milkman introduces the concept of the 'fresh start effect', which explains why people are more likely to pursue goals at the beginning of new time periods, like the new year. She discusses how significant dates can psychologically represent new chapters in our lives, encouraging us to adopt new behaviors. This effect is further supported by research showing that people are more likely to engage in self-improvement activities, such as searching for diet advice or setting goals, during these fresh start moments.

The episode also delves into the idea of 'temptation bundling', a strategy Milkman devised to combat her own self-control challenges. By allowing herself to indulge in audiobooks only while exercising, she created a powerful incentive to visit the gym. Milkman's subsequent research validated the effectiveness of this approach, showing that participants who could only access enjoyable audio content at the gym were significantly more likely to exercise regularly compared to those without such restrictions.

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